You’ll want to link from the page with the greatest page authority (PA). Page Authority and Domain Authority (DA) are not “official” SEO metrics. They were created by SEO software companies to provide estimates of a page’s or a domain’s authority. That said, they’re still pretty accurate; and they’re useful when determining which sites or pages to link from.
View Page Indexing Report For Errors
While Google won’t penalize you for duplicate content, duplicate pages typically get filtered out of search results as Google strives to “show pages with distinct information.” These days, nearly every URL should have some sort of structured data that supports Google rich snippets. If the URL is simple, you might get away with a quick visual inspection of your robots.txt file.
- An SEO audit analysis is more tactical and data-driven and aims to guide decision-making through ongoing performance measurement.
- You’ll need to run one using AWT to form the basis of your SEO audit.
- Fixing broken links is important because they negatively impact user experience, leading to frustration and higher bounce rates.
The thing is, there are so many facets to SEO that this process can become overwhelming, fast. We’ve simplified the SEO audit into 10 core steps in this post, but if you have a large website, you might also consider separating out your SEO audits into categories. To cut out some of the noise, we’ve nailed down 10 core elements to a successful SEO audit. And we’re going to cover not only the steps to carry them out, but also how to fix the issues you find.
Identifying new link opportunities is critical in an SEO audit, as backlinks are a key ranking factor for search engines. • Relevance & format – does the title tag clearly describe the page content with a keyword included? Does the meta description provide a compelling summary or call-to-action?
To get a better sense of what’s happening, use Google Search Console. It’s a free tool from Google that can offer detailed insights into your site’s indexing status. I also created a reference checklist you can keep handy to ensure you won’t miss anything important. I’ll show you what to look for and which tools help along the way. SEOptimer is better than other Website SEO Checkers through it`s super fast SEO analysis execution, JavaScript rendering and breadth of features. “SEO Site Checkup will assign your site an overall letter grade and identify the most important fixes to help you improve.”
And unless you redirect these versions properly, Google will consider them completely separate websites. Second, Google started using their mobile-first indexing process a while ago. Firstly, just under 55% of all global traffic is on mobile devices. Sure enough, because our content is designed to make Google searchers happy, the page quickly went from #15 to the #4 spot in Google.
External factors
It’s really best suited as a pure auditing/performance monitoring dashboard. I also like the proprietary metric Importance, which calculates a 1 to 10 score that gauges the value of a page to the site’s performance using a secret recipe of metrics. If you like browser-based audit tools that are more interactive and play a little easier with live websites, it’s probably not the vibe for you.
Conducting an SEO audit is especially important now, given the growth of the SEO market. Valued at $82.3 billion in 2024, the global SEO market is projected to reach $143.9 billion by 2030, growing at a CAGR of 8.3%. This highlights how important SEO is for businesses wanting to improve their online visibility. We view a website like a real user, using a browser instead of a bot just reading code, and can see dynamic content and scripts that other tools will miss. SEO Crawler show’s you results in real-time, including which pages have been crawled, and the list of issues identified so you can take action immediately. Other crawl tools can take hours or days to show you any results from your crawl.
Although some analysis is usually carried out on content, it typically doesn’t entail as thorough a review as a content audit does. ContentKing is a real-time SEO auditing and content tracking tool — it tracks your website 24/7, so any issues related to SEO don’t go unnoticed for too long. I like that the tool is cloud-based, meaning there’s no installation required, and your data and reports are available whenever you need them.
All you do is install the extension, load up a SERP, and it will add numbers to the left-hand side automatically. Live testing and tracking, along with access to all six tools, are the basic features of its pricing plans. In addition, you can find functions for JavaScript crawling, its own prioritization hints, along with full PDF reporting and audit comparisons. By checking your site with this tool, you can verify that your site is ready for the mobile-friendly world. Basically, when you search for a term on Google Trends, the interest over time graph shows the relative importance of a term and how highly important it is. The bigger the SEO Anomaly number, the more traffic it is getting at that given point in time.