Meta descriptions act as short page descriptions in SERPs, and optimizing them properly with relevant information can improve the likelihood of users clicking through to the website. Effective on-page SEO not only improves visibility in search results but also enhances user experience by ensuring that visitors can easily find the information they need. On-page SEO is the process of optimizing various factors of a web page to improve its rank in Google and other search engines. Featured snippets are a great way to increase your website’s visibility and drive more traffic.
With a clear roadmap, you’ll always know what you should do next and how to handle potential problems. Further, while estimating the possible issues, you may notice the valuable possibilities to improve your business, such as new outreach opportunities. Also, the planning stage allows you to perform better target audience research so you can ensure that your content remains interesting for both real-life users and search algorithms.
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Just inspect the page’s URL using the search bar to see if it’s indexed. While technical SEO is different from on-page SEO, you need both to rank well on Google. And if your technical SEO is suffering, your on-page SEO efforts may all be in vain. Learn more about image SEO and video SEO with our in-depth guides.
As users start clicking on the recommendations, the machine learning algorithm learns what gets the most clicks. As a result, you’ll know exactly what to create content on next. There are some key on page things you should be implementing to improve your site functionality and SEO Anomaly experience. Check out more of our top SEO tools in this post about 11 SEO tools you should know.
Once you have your keywords selected, integrate them into your page. It helps to place your keyword within the first 100 words of your text, as it will help you rank better in the search results. These keywords are better for your campaign because they drive more valuable leads. Short-tail keywords, which only contain one or two words, have a lot of competition and presents ranking challenges. Long-tail keywords will help your business reach the best leads for your business.
Try HTTP/2 for improved efficiency
A clear call-to-action button, such as “add to cart” or “proceed to checkout” will ensure that they follow through with a purchase. In August 2022, Google rolled out its first “helpful content update” to reward websites producing original, people-first content. Rather than creating content just to please Google’s algorithm, your content should fulfill key user needs first.
- Core Web Vitals are an essential part of how Google measures the quality of your site user experience.
- Using main and secondary keywords in your headings also supports keyword optimization.
- The rest of the concepts listed here can work on any page containing text.
- For the best results, limit your title tag to 50 to 60 characters to prevent Google from cutting it off in search results and use your targeted keyword at the beginning.
Create category pages for each of the main topics and link all of your content in those categories. Replace any broken links you find and add 301 redirects as required. I use Screaming Frog to scan my entire site and find broken internal and outbound links in seconds. Internal links are links from one page on your site (page A), to another relevant page on your site (page B). Internal link building is one of the most under utilised strategies in SEO, but it’s something you should pay attention to. Test your video schema implementation using Google’s Rich Result Testing tool to ensure that everything is working as it should be.